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TW Steel Congratulates Brand Ambassador
Dario Franchitti on 2010 IndyCar Series Title
Amsterdam, The Netherlands (03 October, 2010) - TW
Steel, the Dutch brand specializing in oversized watches, would like to
officially congratulate Brand Ambassador, Dario Franchitti, on winning the 2010
IZOD IndyCar Series Championship on Saturday 2nd October, at the Homestead Miami
Speedway, Florida.
The 37-year-old from Scotland claimed his third IndyCar Series title, after his
previous successes in 2007 and 2009, with a solid drive to eighth place in the
17th and final round of the 2010 season driving the #10 Target Chip Ganassi
Racing entry.
Franchitti entered the weekend 12 points in arrears to season-long leader,
Penske Racing's Will Power, but it was the veteran Scot who would claim the
spoils from his Australian rival after an enthralling come-from-behind title
chase which included three wins along the way.
"On behalf of everyone at TW Steel I would like to offer our congratulations to
Dario Franchitti," commented TW Steel Head of Global Sponsorship, Harry Gibbings,
who was present to witness Franchitti's triumph in Florida.
"Dario richly deserves this success after a tremendous 2010 season, which of
course included his second win at the 'Indy 500' back in May. We launched the 'TW
Steel Dario Franchitti' special edition the week before the 'Indy 500' and the
model has proved to be exceptionally popular, just like the man himself! We look
forward to continuing our association with Dario and sharing in his passion and
enthusiasm for exceptional timepieces."
Franchitti took a personal role in the design and development of the TW607
(45mm) and TW608 (48mm) editions that bare his name.
The 'Dario Franchitti' edition is made of high-grade 316L steel featuring black
PVD-coated screws on the bezel. Franchitti's famous helmet colours of blue,
green and red – based on the Scottish and Italian flags reflecting his heritage,
also feature boldly on the watch.
On the striking black dial, the number 10 – Dario's current race car number with
Target Chip Ganassi Racing and the one he carried to his 2009 and 2010 IndyCar
Series titles, is highlighted in red, while the numbers 2 and 7 are equally
stunning in green – in recognition of the '27' he carried on the way to his
first IndyCar Series title and his maiden 'Indy 500' victory in 2007.
'Franchitti' appears in blue on the tachymeter ring while Dario's logo,
signature and title successes feature on the case-back.
TW Steel, celebrating its fifth anniversary in 2010, continues to develop and
lead the oversized watch market. A family-owned company, headed by 27-year-old
Chief Executive Officer and co-owner, Jordy Cobelens, 'The Watch in Steel', has
emerged as an innovative, bold lifestyle brand – now available in over 50
countries worldwide
TW Steel Appeal at The
HBO Luxury Lounge
Amsterdam, The Netherlands (August 30, 2010) - TW Steel, the brand 'Big in
Oversized Watches', celebrated Sunday's 62nd Primetime Emmy Awards in Los
Angeles, America by participating in The HBO Luxury Lounge, hosted at The Four
Seasons Hotel in Beverly Hills.
With the Emmy Awards showcasing the best of the previous year's television, The
HBO Luxury Lounge offered an exclusive platform for celebrities and participants
to enjoy an additional touch of glamour before the industry's big night on
Sunday, 29th August, at the NOKIA Theatre in downtown Los Angeles.
Attending celebrities received TW Steel watches from the sought-after CEO,
Canteen Style and Cool Black collections. A host of well-known actors and
actresses stopped by the TW Steel suite with several going on to triumph in
their nominated categories the following night.
Eric Stonestreet from 'Modern Family' won for 'Outstanding Supporting Actor in a
Comedy Series'. Edie Falco from 'Nurse Jackie' won her award for 'Outstanding
Lead Actress in a Comedy Series' while Archie Panjabi, from 'The Good Wife'
picked up her award for 'Outstanding Supporting Actress in a Drama Series'.
Matthew Weiner, creator of 'Mad Men' also had reason to celebrate as the show
collected the Emmy for 'Outstanding Drama Series' the day after he collected his
own TW Steel watch.
'Modern Family' enjoyed additional success, the show winning 'Outstanding Comedy
Series'. In addition to Eric Stonestreet from the series stopping by to see TW
Steel, Sarah Hyland collected a Cool Black execution while Fred Willard, who was
nominated for 'Outstanding Guest Actor in a Comedy Series', is now the proud
owner of a CEO edition.
British actor Alan Cumming was equally pleased with his TW Steel as he was with
his own nomination for 'Outstanding Guest Actor in a Drama Series' for 'The Good
Wife'. His fellow countryman, Nigel Lythgoe – a judge on 'So You Think You Can
Dance' and returning producer on 'American Idol', was attracted to a CEO
timepiece. Stars of multiple Emmy winning series '30 Rock' including Judah
Friedlander and Jack McBrayer were interested visitors and both sport their own
TW Steel watches now.
A gallery of celebrities from The HBO Luxury Lounge can be viewed online at
www.twsteel.com. TW Steel, the Dutch company whose name means 'The Watch in
Steel', continues to be an innovator and leader in the field of oversized
watches.
Amsterdam, The Netherlands (August 13, 2010) -
TW Steel is delighted to showcase the
latest execution to join its luxurious CEO label with an evolution of last
year's sought-after 'Ceramic' edition. The new CE1037 and CE1038 also
incorporate white ceramic bezels into their sleek designs, this time with a
stylish steel case featuring an elegant, high-end 'Mother of Pearl' dial.
The CE1037 (45mm) and CE1038 (50mm) feature three-hand movements housed on the
affluent looking, and unique in the CEO collection, 'Mother of Pearl' dial.
Utilizing the highest grade of 316L steel, both editions sport a bold look
featuring the white ceramic bezels which proved popular on the Rose Gold
executions launched last year (CE1035 / CE1036).
Once again the finest quality white Italian leather has been used for the strap
and in keeping with the CEO Canteen Style range, the distinctive hook-crown cap
stands-out while the watches feature an extra strong, reinforced mineral
crystal. Both new models are waterproof to 10ATM.
"The new additions are the latest evolution of the CEO concept," stated Ton
Cobelens,
TW Steel's Chief Design Officer. "We're continually looking at how to build the
platform while ensuring we're offering the consumer a bold, innovative high-end
product. We know the ceramic bezel is appealing so we decided to marry it to the
steel case. For me, the use of the 'Mother of Pearl' dial is really what sets
these timepieces apart from anything else. It offers an elegance that is
distinguished and undoubtedly appealing to the buyer!"
The CE1037 (45mm) will retail for €359 / 650$CAN
with the CE1038 (50mm) retailing for €389 / 695$can
Meaning 'Collection ExtraOrdinary', TW Steel's Canteen Style collection was the
first to be given the CEO treatment with 32 high-end models now available and a
further 5 offered in the CEO Tonneau collection. Showcasing sophisticated
styling with exceptional quality, the CEO range presents a luxurious platform to
TW Steel's already desirable collections.
TW Steel, the Dutch company whose name means 'The Watch in Steel', continues to
be an innovator and leader in the field of oversized watches.
Amsterdam, The Netherlands (June 18, 2010) -
TW Steel, the Dutch watch brand specializing in oversized
watches, celebrates its fifth anniversary this month – highlighted by a beach
party on Sunday 20th June at The Bloomingdale Club on the beach at Bloemendaal.
While the occasion will be celebrated appropriately, with a stellar line-up of
DJ’s to keep the party going, for TW Steel CEO and co-owner, Jordy Cobelens, it
marks a remarkable accomplishment for ‘The Watch in Steel’.
In advance of Sunday’s fifth anniversary party, the 27-year-old Chief Executive
Officer took time out from his schedule to review what has been an amazing
journey for TW Steel from a humble four-model collection in 2005 to worldwide
distribution and the sponsorship of a Formula One team in 2010.
Q: Can you please share what the initial vision was for TW Steel back in 2005?
Jordy Cobelens (JC): “Well simply we noticed there was a gap in the market for
an oversized watch at this particular price range. We believed in the
opportunity, pursued it and our belief and vision have ultimately proved to be
appealing to the consumer!”
Q: At what point did you realize that TW Steel had the potential to become a
break-out lifestyle brand?
JC: “I think when we saw the brand selling really well in some of the first
countries to take it on outside of Holland – most notably with little or no
advertising. We then took our time and came up with a new collection and they
too were very well received which was obviously encouraging.”
“We knew our first collection was strong but then after launching our second,
that’s when I really began to believe we had something special and something
capable of keeping TW Steel around for the long run.”
Q: In your opinion, what is it that distinguishes the TW Steel brand within the
watch business?
JC: “Firstly the design and then the price appeal to a lot of people. Our
watches look substantially more expensive than they are which makes them very
attractive to the consumer. A TW Steel wearer can’t be easily classified which I
think is also appealing. Anybody can wear a TW Steel watch, it’s not simply
designed for just one particular demographic. We have a mass appeal, from
celebrities and sport stars through to the wider public who appreciate what TW
Steel has to offer.”
Q: Reflecting on your first five years, what are the stand-out moments in the
growth of the company?
JC: “One of the key moments was committing to the A1GP World Cup of Motorsport
in 2008. It was obviously great to be associated with a global sports property
but more importantly, as a company it required a big step up for us and we
fulfilled that commitment. We had to employ more staff, we moved offices, we
really had to focus on how we activated the relationship and all that was
required to make the most of the opportunity.”
“Following that, our first year having a stand at Baselworld, in 2009, was
another key moment in the history of the company. The year before we were
sitting at the bar in the Ramada Hotel opposite Baselworld with a suitcase full
of watches doing deals. To then be a part of the show with our own display was
something very special and of course we then made the next step this year by
moving into Hall 1.1. with an even bigger presence. Also this year we have our
relationship with the Renault F1 Team which is phenomenal but a natural
progression from where we started with A1GP.”
Q: TW Steel is proudly Dutch – is there a work ethos you bring to the brand
based on its Dutch roots?
JC: “We’re very family orientated. This is an approach we take to our
distributors as well. We like them to become more than partners, we very much
want them to become part of the TW Steel family. It’s a productive approach as
we develop close working relationships and they really feel that they are part
of the brand which is important to us.”
“We really do listen to what our distributors have to say as we value their
experience and inputs. I think it’s important to maintain the small company
attitude, keeping things personal, direct and with good communication channels.”
Q: Can TW Steel grow too quickly as a brand? How do you manage its global
development against the strength of more established brands?
JC: “I think in the beginning we had some critical stages, expanding rapidly
with the subsequent introduction of a lot of new people. We were possibly a
little fragile then but now we have a solid foundation with the right people
sitting in the right departments overseeing every aspect of the company.”
“The growth has been exceptional but I also believe the recent recession really
helped us. It brought us a year of stability without the massive growth we saw
in the first three years of TW Steel. 2009 really saw us able to reflect on
everything that had happened so far and do some forward planning. As a result,
the growth in 2010 has been tremendous and we’re better prepared to manage it!”
Q: As a young entrepreneurial CEO – do you think you have a unique perspective
of the watch business compared to your more corporate peers?
JC: “I think I do! TW Steel is completely different to anything else but also,
don’t forget I have a lot of experience in the watch business from a young age.
A lot of people in the industry might not start until they’re in their
mid-twenties but I was actively engaged by my mid-teens! I’ve learned a lot in
that period of time.”
“Perhaps where I stand out is that with being younger I’m more prepared to take
risks. I’m keen to see the company grow. Maybe some of the more established
operatives in the business are more cautious in their thinking. I’m passionate
about TW Steel and I’m working non-stop to ensure its continued success.”
Q: 2010 has seen the start of TW Steel’s partnership with the Renault F1 Team.
Has that elevated the brand in the mindset of the consumer and is the
relationship delivering as a global platform?
JC: “The partnership with the Renault F1 Team has really taken TW Steel to the
next level. It has demonstrated to our global partners our commitment to the
brand and really shown them that we’re not afraid to make a huge commitment to
establish ourselves as a global player. There is obviously a big job to do to
reach out to the consumer through such a platform but people will see TW Steel
as a serious watch brand off the back of our activation in Formula One with the
Renault F1 Team.”
Q: What are TW Steel’s short-term and long-term objectives?
JC: “Short term it’s simply to make a maximum return on our investment in the
association with the Renault F1 Team over the three seasons to which we’re
committed. We’re also looking to establish a Hong Kong office, which is
important to us due to the importance of the Asian region to our on-going
growth. Equally, we have to ensure our global map is solid and that we’re
represented in every key city in the world.”
“Looking at our long term objectives it’s ultimately to ensure that we really
are the biggest brand in oversized watches in our particular price sector. We
want people to automatically think of TW Steel when they think of oversized
watches. Similarly, we have to continue to keep at the forefront of watch design
with even stronger and more appealing models offered to the consumer.”
Q: As you celebrate the company’s fifth anniversary this month, could you have
imagined back in 2005 where the brand is today?
JC: “No, definitely not! When I was selling the first four models from my record
store back then, there was no way I could have predicted where we are today. If
somebody had told me that I’d be sitting in a big office building in Beverwijk
with more than fifty employees, I’d have likely said that person must have been
dreaming.”
“I definitely like to think big, I do like to think ahead but I could never have
imagined that TW Steel would become so big and in such a short period of time.
This kind of experience really happens once in a lifetime. It’s a combination of
many different things coming together and it’s been a fantastic opportunity and
I look forward to the next chapter in TW Steel’s history.”
Amsterdam, The Netherlands (June 10, 2010) -
TW Steel will be represented on-track on both sides of the
Atlantic this weekend as both the Canadian Grand Prix and the Le Mans 24 Hour
Race take place, 11th – 13th June.
In Formula One TW Steel enjoys a relationship as the ‘Official Timing Partner’
to the Renault F1 Team – with Robert Kubica and Vitaly Petrov doing a stellar
job in the increasingly competitive R30. At Le Mans this weekend though it’s the
turn of TW Steel ambassadors, Ryan Dalziel and Oliver Jarvis, to make their
debuts in the most prestigious ‘twice around the clock’ endurance race at the
famed La Sarthe Circuit in Le Mans, France.
 
The two racers will make their maiden starts representing two manufacturers,
both with rich histories at Le Mans. Scotland’s Ryan Dalziel will compete in the
JaguarRSR XKR GT2 entry, the Jaguar marque having enjoyed seven outright
victories in the French classic. England’s Oliver Jarvis will compete behind the
wheel of a diesel-powered Audi R10 TDI being run by Kolles Racing, Audi having
dominated the LM1 prototype class in recent years.
Dalziel is no stranger to the demands of 24 hour racing having earlier this
season triumphed at the ‘Daytona 24 Hours’, America’s most famous endurance race
hosted at the Daytona International Speedway. For the 28-year-old it is
currently the highlight of a burgeoning sports car career that includes wins and
podiums in the likes of the Grand-Am Sports Car Series and the American Le Mans
Series (ALMS).
“It’s an amazing feeling to be lining up to take part at the Le Mans 24 Hour
event,” stated the Scot on his arrival in France. “After winning the Daytona
race in January I wasn’t sure how my year could get any better but shortly after
that I received the opportunity to race with Jaguar in their XKR GT2 in the ALMS
and subsequently from there the chance to race at Le Mans!”
While Dalziel’s entry is part of a first-year race programme for the JaguarRSR
squad, expectations for this weekend’s race remain grounded but Ryan, together
with his team-mates, Paul Gentilozzi and Marc Goosens, knows the demands of
endurance racing.
“Just completing the full 24 hours will be a victory for the team on their
return to Le Mans,” explained Ryan. “This car could have been developed behind
closed doors but they chose to get out there and show that they want to compete
and develop in true competition. The performance will come with time. There’s
certainly a lot to take in during this kind of race. A driver, for example,
could find himself racing for a total of 12 hours over several stints so
patience is vital and the ability to keep a cool head!”
Jaguar’s success at Le Mans is not lost on Dalziel heading into the weekend’s
event.
“I view it as a privilege to be involved with the programme and to be able to
race a Jaguar on such a historic track. Nobody is taking this opportunity
lightly and we owe it to Jaguar owners and fans around the world to represent
the brand with nothing other than excellence!”
26-year-old Oliver Jarvis, a factory Audi driver in the DTM Series, has a clear
objective for the weekend’s outing – gain experience!
“I’m looking forward to racing on Saturday. For starters, Audi are synonymous
with success at Le Mans so it’s an honor to be racing the R10 and involved in
representing them through the customer programme at Kolles Racing. I don’t have
many starts in endurance racing so I’m definitely competing at Le Mans to gain
more experience of this kind of car, the circuit and prove what I can do,” said
Jarvis.
“I really want to learn throughout the race. I’m not driving a car that is
expected to compete with the works entries in the LM1 class so it’s really my
job to be as competitive as the package allows and just take as much as I can
from the weekend to apply for the future.”
Oliver’s focus leading up to the event has been to see how he can best prepare
himself for the challenges faced racing twice around the clock, the former F3
racer sharing the car with his team-mates, Christian Bakkerud and Christophe
Bouchut.
“I’ve obviously been looking to learn as much about the circuit as I can, both
from watching old footage and checking out race simulations. That’s really just
one aspect of it though. Fitness is another key area of importance but I’m
physically in good shape thanks to my DTM commitments so I’m not worried about
that.
“Le Mans is such a unique event though and you have to prepare yourself mentally
more than anything for the fact you’ll be racing for a couple of hours, then out
of the car trying to rest for a couple of hours, to then get back behind the
wheel and compete again for another stint.”
Ryan Dalziel and Oliver Jarvis are proud ambassadors of TW Steel – both drivers
sporting TW Steel watches at their races during the regular season, Ryan in both
the Grand-Am and ALMS events in North America, and Oliver in the DTM in Germany.
You can follow their respective 2010 campaigns via their websites:
www.ryandalziel.com / www.oliverjarvis.com
The 2010 Le Mans 24 Hour Race starts at 3pm CET on Saturday 12th June.
TW Steel, celebrating its fifth anniversary in 2010, continues to develop and
lead the oversized watch market. A family-owned company, headed by 27-year-old
Chief Executive Officer and co-owner, Jordy Cobelens, ‘The Watch in Steel’, has
emerged as an innovative, bold lifestyle brand – now available in over 50
countries worldwide.
14-05-2010 TW Steel
Announce F1 Winner and DTM Series Racer David Coulthard as Brand Ambassador
Amsterdam, The Netherlands (14 May, 2010) – TW Steel, the international watch
brand specializing in oversized watches, is pleased to announce that 13-time
Formula One Grand Prix winner, David Coulthard, has joined its roster of Global
Brand Ambassadors.
Coulthard, who enjoyed a stellar Formula One career from 1994 to 2008 racing for
Williams F1, McLaren-Mercedes and Red Bull Racing, will sport TW Steel branding
on his race helmet as he embarks on his latest on-track venture – competing in
the German-based DTM Series for Mücke Motorsport.
In addition to returning to the international motorsport arena, the 39-year-old
Scot remains a high profile and popular figure in the Formula One paddock in his
role as an analyst for the BBC's F1 television coverage – giving his unique
insight into the driver mindset at each Grand Prix throughout the season.
"To have someone of David's stature represent the brand and join our team of
global ambassadors is a fantastic endorsement for TW Steel," stated TW Steel
Head of Global Sponsorship, Harry Gibbings.
"We're delighted to be partnering with him as he steps back behind the wheel in
the DTM Series. TW Steel enjoys tremendous representation in Germany and having
David onboard will only serve to strengthen the appeal of the brand there and
ultimately beyond. He's noted for being a professional both on and off-track and
we're looking forward to growing our relationship with him moving forward."
"I'm excited to be partnering with TW Steel in what's definitely a new chapter
of my career," reflected Coulthard. "It's great to be racing in the DTM Series,
I'm enjoying the challenge of something new and exciting and similarly I'm happy
to be representing TW Steel as I compete. In addition to producing some great
watches they already have an impressive list of ambassadors and I'm delighted
they see the value in my profile, both as a sportsman but also as a
representative of TW Steel."
David Coulthard joined TW Steel executives at the Monaco Grand Prix to make the
announcement as the company hosted a group of international media on Friday 14th
May – the watch brand present in its capacity as 'Official Timing Partner' to
the Renault F1 Team.
TW Steel, celebrating its fifth anniversary in 2010, continues to develop and
lead the oversized watch market. A family-owned company, headed by 27-year-old
Chief Executive Officer and co-owner, Jordy Cobelens, 'The Watch in Steel', has
emerged as an innovative, bold lifestyle brand – now available in over 50
countries worldwide.
04-03-2010 Lucas di Grassi Announced as TW
Steel Brand Ambassador
 Amsterdam,
The Netherlands (04 March, 2010) –
TW Steel, the international Dutch watch brand – renowned for exceptional
oversized watches, is delighted to announce a partnership with Brazilian Formula
One driver, Lucas di Grassi.
The 25-year-old from Sao Paulo will make his Formula One debut at the ‘Gulf Air
Bahrain Grand Prix’ on Sunday 14th March, the opening round of the 2010 F1 World
Championship, and in doing so follows a long line of illustrious Grand Prix
drivers hailing from his native Brazil.
TW Steel welcomes Lucas as its first Brazilian Brand Ambassador - ‘The Watch in
Steel’ already growing in popularity in South America, as it has globally since
debuting in The Netherlands in 2005.
“I’m extremely pleased that we’ve been able to align the TW Steel brand with one
of Brazil’s leading young sports stars,” said TW Steel Chief Commercial Officer,
Stewart Bain. “The great thing is that Lucas was already a fan of TW Steel
watches before we engaged directly with him. His passion and enthusiasm
impressed us and we wanted to capture that immediately.
“I’m delighted that Lucas and TW Steel are now partners and I have no doubt
he’ll make a fantastic brand ambassador. He’s already proven his talent and he
undoubtedly deserves the opportunity to showcase his abilities in Formula One.
We’re relishing the chance to promote our association with Lucas, not least in
Brazil where he’s already a big personality, but worldwide.”
Lucas di Grassi commented; “This is a really exciting time in my career and I’m
naturally happy to be supported in my move up to Formula One by TW Steel. I look
forward to representing them and of course wearing TW Steel watches around the
world. I was a fan of their oversized collection before so to be able to partner
with them means a lot to me. They’ve proved themselves as an ambitious brand in
a very competitive market. I’ve gone through similar experiences to make it into
Formula One so we have many shared synergies.”
Lucas di Grassi’s racing career started in karts in 2000, the determined
Brazilian quickly graduating to cars. A pair of runner-up finishes in Brazil’s
Formula Renault Championship and F3 Sudamericana Series propelled him into
European competition in 2004.
Victories in the British F3 and the F3 Euro Series championships cemented his
potential and saw him step-up to Formula One’s official feeder category – the
GP2 Series. He finished runner-up in 2007, backing that up with additional wins
and top-three finishes in 2008 and 2009 respectively. At the same time Formula
One tests beckoned, the popular racer eventually landing a full-time ride in
Formula One with fellow newcomers, Virgin Racing, for the 2010 season.
TW Steel, celebrating its fifth anniversary in 2010, continues to develop and
lead the oversized watch market. A family-owned company, headed by 27-year-old
Chief Executive Officer, Jordy Cobelens, ‘The Watch in Steel’, has emerged as an
innovative, bold lifestyle brand – now available in over 50 countries worldwide.
Amsterdam, The Netherlands (14 March, 2010)
TW Steel, the Dutch-based international watch brand -
specializing in oversized timepieces, announced Sunday at the ‘Bahrain Grand
Prix’ that Brazilian racing legend, Emerson Fittipaldi, is to become a Global
Brand Ambassador.
Additionally, TW Steel has announced that to celebrate the association, it now
plans to produce a TW Steel Emerson Fittipaldi watch - the design of which will
feature direct input by Emerson himself.
Present at the Bahrain International Circuit to celebrate the 60th Anniversary
of the Formula One World Championship, Fittipaldi, the 1972 and 1974 F1 Drivers
Champion, was unveiled to the assembled international motorsport media as the
latest ambassador for ‘The Watch in Steel’.
“We are incredibly proud and excited to have someone of Emerson Fittipaldi’s
iconic stature associated with TW Steel,” commented Stewart Bain, TW Steel’s
Chief Commercial Officer. “Emerson has a real energy about him that’s incredibly
infectious. When we first introduced him to TW Steel he was so enthusiastic
about the product we knew we wanted to partner with him immediately. We’re
looking forward to working with him both as a brand ambassador but also as a
commercial partner.
“With that in mind we will liaise with Emerson to design and produce a watch
baring his name - something I’m sure fans of both his and TW Steel will embrace
as a unique and exceptional timepiece. The fact that he has never been involved
in such a personal design project before is a testament to not only his belief
in TW Steel, but also his desire to offer a product that truly reflects the
values that made him a legend on the race track and so popular off it.”
On his association with TW Steel Emerson Fittipaldi remarked; “I am naturally
very excited to become a global brand ambassador for TW Steel. They boast a
tremendous collection of watches and I’m obviously thrilled to be working with
them to design a signature Emerson Fittipaldi edition. Watches are something
I’ve always had an interest in but to be given the opportunity to work with TW
Steel and create my own is very special. I look forward to sharing this project
as it develops and representing TW Steel around the world.”
The 63-year-old from Sao Paulo, Brazil, retains his worldwide popularity
courtesy of his enduring passion and enthusiasm for his sport.
Following his success in Formula One, Fittipaldi enjoyed similar levels of
success competing in North America. A two-time Indy 500 Champion, his triumphs
coming in 1989 and 1993, Emerson also captured the 1989 CART Championship for
Team Penske.
Details of the TW Steel Emerson Fittipaldi watch will be announced in due
course. TW Steel will maintain a continued presence in Formula One this season
as the ‘Official Timing Partner’ to the Renault F1 Team - part of a three-year
relationship announced last October.
TW Steel, celebrating its fifth anniversary in 2010, continues to develop and
lead the oversized watch market. A family-owned company, headed by 27-year-old
Chief Executive Officer, Jordy Cobelens, ‘The Watch in Steel’, has emerged as an
innovative, bold lifestyle brand - now available in over 50 countries worldwide.
Amsterdam, The Netherlands (04 February, 2010) – TW
Steel’s association as ‘Official Timing Partner’ to
the Renault F1 Team roared into life this week at the Circuit de Valencia in
Spain as the team’s new R30 F1 car and 2010 driver line-up was unveiled for the
first time.
The Renault F1 Team sported a completely new, striking yellow and black livery
as the R30 was revealed to the world’s media on Sunday 31st January prior to
three days of pre-season testing at the Spanish track.
The Dutch watch brand’s logos feature on the R30’s nose-cone and on the front
side-pod covers with ‘The Watch in Steel’ similarly enjoying key visibility on
the Renault F1 Team uniforms, driver overalls and garage display.
While Poland’s Robert Kubica (25), already a Grand Prix race winner, had
previously been confirmed as one of the team’s race drivers for the 2010 season,
the identity of his teammate was finally confirmed at the launch. Russia’s
Vitaly Petrov will partner Kubica, the 25-year-old rookie graduating to Formula
One having finished the 2009 season as a multiple race winner and title
runner-up in the GP2 Series.
“We’re naturally very excited to see our association and activation with the
Renault F1 Team coming to life,” stated TW Steel’s Chief Commercial Officer,
Stewart Bain.
“While we announced our three-year partnership with the team at the Abu Dhabi
Grand Prix last October, we’ve been eagerly anticipating the start of the 2010
season and in particular this first step of unveiling the team’s new-look,
complete with TW Steel branding. We aim to use this partnership as a tremendous
marketing platform for TW Steel, further enhancing our brand reach and engaging
our consumers worldwide.”
The Renault F1 Team concluded a productive three-day pre-season test at Valencia
on Wednesday 3rd February, running alongside the majority of Formula One teams.
Additional tests are scheduled later this month before the 2010 season starts in
earnest with Round One, The Bahrain Grand Prix, Friday 12th – Sunday 14th March.
As part of its association as ‘Official Timing Partner’ to the Renault F1 Team,
TW Steel will produce two ‘Renault F1 Pilot’ models as well as two ‘Renault F1
CEO TECH’ editions. These executions will be presented in public for the first
time at BASELWORLD 2010 in Switzerland, 18th-25th March.
 
TW STEEL
The philosophy of oversized and creativity. The philosophy of design and
reliable technology.
TW Steel, BIG IN OVERSIZED WATCHES.
Since its inception, TW Steel has been completely specializing in the
manufacture of big watches. Distinguished design combined with reliable
technology are the pillars the company?s philosophy is based upon. The two dots
in the TW Steel logo are the graphic representation of this philosophy.
Partly as a result of this, TW Steel has succeeded in obtaining a leading
position worldwide in the oversized watches market segment within a very short
period.
The three very distinctive collections based on top Swiss or Japanese technology
offer the modern man or woman plenty of possibility to find the right type of
watch that best suits his or her personality.
Whether it is a model from the Canteen Style, Goliath or Grandeur collection,
with TW Steel on your wrist you will always gain admiration for your choice.
Collection
Canteen Style
The Canteen Style collection is identifiable by the cases with the hook/crown
cap and the leather straps with the two steel dots.
Grandeur
The unique case/strap connection is a specific feature of the Grandeur
collection.
Mechanic
Due to the special connection of the rubber band to the unique stylish case the
Grandeur sits very beautifully around the wrist and ensures an unprecedented
wearing comfort.
Goliath
The Goliath collection consists of rectangular cases with leather straps with
the two steel dots.
Straps
TW Steel offers you a choice from tens of different leather straps enabling you
to create your own unique TW Steel watch. This allows you to stand out even more
from the others with your TW Steel watch.
Changing the straps is simple and you can do it yourself.
Manual
Caution: if the crown is not pressed in properly, the watch is no longer
waterproof and the movement can be seriously damaged.
Displays and buttons
Setting the time
Open the first Crown.
Pull the crown out to the 2nd-click position so that the second hand stops at
(0) position.
Turn the crown to set the hour and minute hands.
Setting the date
Open the Crown.
Pull the crown to the 1st position.<
Turn The crown to left to set the date.
Note: if the date is set between the hours of around 9:00PM and 1:00AM, the date
may not change on the following day.
After the date has been set, push the crown back to the normal position.
Using the chronograph
This chronograph is able to measure and display time in 1/1 second unites up to
maxinum of 1 hour.
Measuring time with the chronograph.
The chronograph can be started and stopped each time button "A" is pressed.
Pressing button "B" resets the chronograph and all hands return to their 0
positions.
Chronograph reset
(incl. after replacing battery)
This procedure should be performed when the chronograph second hand does not
return to the 0 second position after the chronograph has been reset, and also
after the battery has been replaced.
1. Pull the crown out to the 2nd position.
2. Press button "A" to set the chronograph second hand to the 0 position.
3. The chronograph hands can be advanced rapidly by continuously pressing button
"A" or "B".
4. Once the hands have been zeroed, reset the time and return the crown to its
normal position.
* Do not return the crown to the normal position while the chronograph second
hand returns to 12:00 (zero) position.
Hand stops on the way when crown is returned to normal position and these
positions are recognized as 12:00 (zero) position.
Media
Ambassadors Tommy Robredo
Tommy Robredo, one of the best professional tennis players in the world, is
ambassador of TW Steel.
Only watches supplied by our authorised dealers are covered by a two-year
warranty.
TW Steel watches are manufactured with high technical craftsmanship.
PLAN
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